2024-10-11 09:37:00
When mentioning Lang Lang's wife, Gina Alice, the first reaction that comes to mind is probably labels such as "piano goddess", "graceful", "artistic", "high aesthetic level", and "good looks". But what nobody expected was that she would make a strong appearance in a completely new and unexpected identity - "the most beautiful factory worker". This piano goddess, who is used to being elegant, suddenly transformed into a "factory worker", wearing a factory uniform. Is Gina also going down a more grounded route and starting her factory working career? What's going on? Let's find out!
Although it is a 'factory entry', as an international piano artist, the factory visited by Gina is definitely not an ordinary factory as you imagine, but a national level green factory located in Shenzhen International Low Carbon City - Grandsun Electronics.
Grandsun Electronics: Zero Carbon Legend of National Green Factory
As soon as I stepped into Grandsun Electronics, the parent company of the international intelligent acoustics brand Cleer, the first thing that caught my eye was a vast forest with lush trees and fresh air. It's not an exaggeration to say that this is even more beautiful than many parks. It's more like a small ecological park than a factory here! Looking around, there are vast green trees, accompanied by spacious and bright factories. The employees here work every day, as if on vacation in a tropical rainforest, which can be said to be the ceiling of the working world.
Of course, Grandsun Electronics is not just about its appearance online, but also has astonishing strength behind it. Since its establishment, Grandsun Electronics has always adhered to the concept of "green development" and fully implemented the ESG (environmental, social, and corporate governance) framework, committed to integrating low-carbon and environmental protection into the core values of the enterprise. Gina's visit is not just about looking at the scenery. She learned that the vegetation coverage of the green park here exceeds 65% - which is higher than many urban parks' greenery! Moreover, the factory has adopted an ultra efficient recycling system to achieve separation, recovery, and purification of production and domestic water, reducing carbon dioxide emissions by 476.73 tons annually.
What is the concept of 476.73 tons of carbon dioxide? If calculated based on each tree absorbing 20 kilograms of carbon dioxide per year, then 476.73 tons of carbon dioxide is equivalent to the annual absorption of 23836.5 trees. This means that Grandsun Electronics' green low-carbon park reduces carbon dioxide emissions annually through its recycling system, which is equivalent to the total amount of carbon dioxide that a forest of considerable size can absorb in one year. Grandsun Electronics' annual silent efforts to reduce emissions for the Earth have directly impressed Gina with this factory.
During the visit, Gina not only witnessed Grandsun Electronics' green and low-carbon concept, but also learned about its many "gold medal certifications" in the industry. Not only has it won honors such as "National High tech Enterprise", but it has also been awarded multiple low-carbon honorary titles such as "National Green Factory", "Guangdong Province's first batch of carbon peak and carbon neutrality pilot demonstration enterprises", and "Shenzhen International Low Carbon City Near Zero Carbon Emission Zone Enterprise Pilot". These prestigious honors are proving to the outside world that Grandsun not only pursues advanced technology, but also leads the forefront of green environmental protection. In February 2024, Grandsun Electronics was further officially recognized as a "zero carbon factory" and became a pioneer in low-carbon manufacturing.
What's even more impressive is that this factory has not only established a reputation domestically, but it is also a resounding environmental benchmark on the international stage! In December 2023, Grandsun Electronics' green and low-carbon park was listed as one of the top ten green cases in Shenzhen at the COP28 "China Corner" of the United Nations Climate Change Conference, becoming a model park for Shenzhen to showcase China's low-carbon economic development and sustainable practices to the world. Even Gina didn't expect that the factory could be so high-end in terms of greenery!
Gina transforms into the most beautiful "factory flower" and witnesses the birth of Cleer zero carbon earphones
With the in-depth exploration of Grandsun Electronics' zero carbon core, Gina found that Grandsun Electronics' green and low-carbon concept is not only reflected in its advanced zero carbon factory operation, but also runs through the product research and production of its international intelligent acoustic brand Cleer.
As a leading global brand in intelligent acoustics, Cleer not only pursues excellence in sound quality performance, but also strives to promote low-carbon and environmentally friendly development through technological innovation, always adhering to the concept of "technology and environmental protection go hand in hand". Cleer not only focuses on user experience in product design, but also integrates environmental protection concepts into every aspect of headphone manufacturing. Cleer ARC 3 Sound Arc, as the world's first open zero carbon earphone created by the brand, is precisely this green zero carbon representative work.
As a loyal fan of Cleer ARC 3 Sound Arc, Gina decided to change her identity, put on the factory uniform, instantly become the most beautiful "factory flower", personally participate in the zero carbon production line, and reveal the entire process of the birth of zero carbon headphones ARC 3 Sound Arc.
At one end of the production line, Gina saw various materials used to make headphones. Unlike traditional manufacturing processes, all raw materials here have undergone strict screening to ensure they come from a sustainable supply chain and possess low-carbon properties. From plastic to metal components, every material selection reflects Cleer's commitment to environmental protection.
Meanwhile, Gina witnessed firsthand how it transformed these low-carbon materials into high-quality headphones through advanced production equipment and technology. The production line is powered by clean energy sources such as solar energy, ensuring low-carbon emissions during the production process. In addition, the Cleer factory has also introduced an intelligent management system, which minimizes resource waste by finely managing the production process.
In the packaging workshop, Gina personally experienced a packaging assembly line. During the process of "working", Gina noticed that the packaging design of the Cleer ARC 3 sound arc was also very simple, both beautiful and practical, abandoning the traditional approach of excessive packaging. The packaging is made entirely of environmentally friendly paper materials, which are not only aesthetically pleasing but also reduce unnecessary material consumption and waste through streamlined design. This environmentally friendly packaging solution not only helps reduce production costs, but also significantly reduces carbon emissions during transportation, reflecting the brand's commitment to environmental protection and sustainable development.
Of course, Cleer's green practices extend beyond the production line. In order to achieve true 'zero carbon' throughout the entire lifecycle, they also purchased an equal amount of internationally certified carbon reduction emissions (CERs) to offset the inevitable carbon emissions during the production process. In other words, the Cleer ARC 3 sound arc ensures a perfect score of 100 in every step from material selection, production and manufacturing to final factory delivery, truly living up to its name as a "zero carbon earphone".
And the environmental achievements of this earphone have also been highly recognized by authoritative certification agencies. Beijing Saixi Certification Co., Ltd. (CESI) has issued it the "Zero Carbon Earphone Certification Certificate", while Sullivan Certification has awarded it the title of "Global Open Zero Carbon (Carbon Neutral) Earphone Pioneer". As the world's first open zero carbon (carbon neutral) headphones intelligently manufactured by a zero carbon factory, the Cleer ARC 3 sound arc is not only a technological breakthrough, but also a practitioner of environmental protection concepts.
From the perspective of intelligent manufacturing of zero carbon headphones, Grandsun Electronics' green and low-carbon concept is not just a slogan, but a deeply integrated part of the company's core values. Through practical actions, the company integrates green concepts into every aspect of production, from raw material selection to product manufacturing, to final packaging and transportation, all reflecting respect and protection for the environment.
In the current global emphasis on climate change and environmental awareness, low-carbon living has become an irreversible trend. Major brands are striving to launch low-carbon products, and Cleer has already achieved remarkable success in the field of low-carbon headphones with its leading technology and forward-looking vision. As the world's first headphones manufactured by a zero carbon factory, Cleer ARC 3 not only achieves carbon neutrality, but also sets a benchmark for low-carbon manufacturing in the entire audio industry.
The launch of this series of green products not only conforms to global environmental trends, but also highlights Cleer as a Chinese brand. Cleer's innovation and practice not only serve the domestic market, but also target the international market. The environmental protection concept conveyed by low-carbon headphones has opened the door to the international high-end market for Cleer, allowing Chinese manufacturing to have a higher voice on the global stage. With the widespread attention of Cleer ARC 3 sound arc internationally, this green pioneer is bound to help domestic products go abroad and win more recognition in the global market.
Gina and Lang Lang join hands to plant trees and compose a green and low-carbon melody with Cleer
As dual enthusiasts of music and environmental protection, Gina and Lang Lang not only pursue perfection in playing music, but also practice environmental protection concepts in their daily lives. Out of their love and support for low-carbon concepts and Cleer zero carbon headphones, the couple went deep into Grandsun Electronics' zero carbon factory this time, not only visiting, but also actively participating in the park's environmental protection actions. They planted saplings symbolizing a green future together in the factory park, personally transmitting the power of environmental protection. In addition, Gina and Lang Lang were invited to become Cleer's green and low-carbon masters, working together with Cleer to compose the melody of green and low-carbon, and spreading the concept of green living to the public.
As Gina and Lang Lang demonstrated at the tree planting ceremony, low-carbon is not only a responsibility, but also a way of life. This is not only about reducing carbon emissions and lowering environmental burdens, but also a commitment from each and every one of us to the future. It is this low-carbon and environmentally friendly belief that makes Gina and Lang Lang more determined to become Cleer's spokespersons and call on more people to pay attention to green products.
Under the guidance of Gina Alice, we not only witnessed the birth of the Cleer ARC 3 Sound Arc zero carbon headphones, but also deeply experienced the green concept and innovative spirit behind them. This earphone is not only a crystallization of technology and art, but also a key to a green future. It represents a way of life, a care for the earth, and a responsibility for the future. With the increasing popularity of low-carbon products and the continuous improvement of environmental awareness, each of us has the opportunity to contribute to the sustainable development of the earth by choosing green products. Let us join hands and speak out for the future of the earth with practical actions, and jointly create a greener and better world.
