2024-08-19 10:58:00
Among the brands endorsed by the Lang Langjina couple, there is one brand that is particularly unique. It is a "green" brand that has successfully launched the world's first open zero carbon earphone Cleer ARC 3 tone arc open AI earphone when other brands have just started their low-carbon development plans, truly enabling people to embark on a low-carbon revolution in their lives. It is a domestic brand, but it has gone abroad with its strong product strength, making domestic products have their own voice on the international stage. It is an acoustic brand that creates masterful sound quality that is impeccable even for piano master Lang Lang. That's the international intelligent acoustics brand - Cleer.
Many fans are also curious about this brand and want to explore it further. Therefore, on August 11th, Lang Lang and Gina went to the zero carbon factory of Shenzhen Guanxu Electronics Co., Ltd., the parent company of Cleer brand, to embark on a carbon journey!
Chairman Wu Haiquan accompanies Lang Langjina and his wife to visit Guanxu Electronics
Gina transforms her height and appearance into a "factory flower", revealing how zero carbon headphones were born?
The birth of zero carbon headphones can first be attributed to Guanxu Electronics, a national level green factory. Unlike traditional factories, it is more like a vibrant garden. Even Lang Lang said, 'As soon as you enter the park, it feels like entering a forest, and it feels much cooler.'. It is understood that this park not only has a vegetation coverage rate of over 65%, but also achieves separate recycling, recovery, and purification of production and domestic water. The overall annual reduction of CO2e emissions by the enterprise has reached 476.73 tons. It is worth mentioning that this green and low-carbon park was successfully selected as one of the top ten green and low-carbon cases in Shenzhen at the United Nations Climate Change Conference COP28 in December 2023, becoming a model park for Shenzhen to tell the world about low-carbon economy and sustainable development. In February of this year, this green factory was awarded the title of "Zero Carbon Factory".
Gina Explores Zero Carbon Production Line: Cleer ARC 3 Sound Arc Manufacturing Journey
In order to gain a deeper understanding of the birth process of zero carbon headphones, Gina personally came to the zero carbon production line built by Guanxu Electronics, put on her work clothes, and transformed her appearance into a "factory flower" to experience the manufacturing process of zero carbon headphones firsthand. She learned that various low-carbon technologies are integrated into the production process of zero carbon headphones. Firstly, Guanxu Electronics' zero carbon factory adopts clean energy supply, such as renewable energy sources such as photovoltaic power generation, which significantly reduces the consumption of fossil fuels. Secondly, the production line has introduced efficient automation equipment, effectively reducing energy waste. In addition, the factory has implemented a series of energy-saving and emission reduction measures, including optimizing production processes and improving material utilization.
Gina transforms into a 'factory flower' to experience a zero carbon production line
Gina also noticed that the packaging design of Cleer ARC 3 also reflects a deep consideration for environmental protection. The preferred packaging materials are recyclable or biodegradable materials, and efforts are made to minimize the use of plastics. This design concept not only reduces the generation of waste, but also lowers the overall carbon footprint of the product.
From production to sales: Cleer's comprehensive low-carbon practice
The low-carbon practice of Cleer brand is not limited to the production process. Cleer strictly adheres to low-carbon principles in every aspect from production to sales. On the production side, in addition to the low-carbon technologies and measures mentioned above, Cleer actively promotes green supply chain management, prioritizes the selection of environmentally certified suppliers and materials, and ensures the reduction of carbon emissions from the source. On the sales side, Cleer has innovatively created a low-carbon experience store, with a plant wall designed inside that can effectively absorb harmful gases in the air. At the same time, the products displayed for sale emphasize low-carbon environmental protection characteristics, providing consumers with a space to personally experience and understand low-carbon lifestyles. Through these comprehensive low-carbon practices, Cleer is committed to driving the entire industry chain towards a greener and more sustainable direction.
Chairman Wu Haiquan accompanies Lang Langjina and his wife to visit Cleer Low Carbon Experience Store
Furthermore, Gina learned that Cleer ARC 3 has achieved true carbon neutrality through intelligent manufacturing in zero carbon factories and the cancellation of equivalent internationally certified carbon reduction emissions (CERs). This means that the carbon emissions generated throughout the entire lifecycle of the headphones have been effectively offset. According to calculations, each use of such headphones can reduce approximately 5.45kg of CO2 emissions, which has a positive demonstration significance for promoting the low-carbon transformation of personal consumption behavior.
To support Cleer's low-carbon and environmental protection concept, Lang Lang and Gina also personally planted laurel trees in the park, and worked together with the Cleer brand to create a green future through practical actions.
Chairman Wu Haiquan accompanies Lang Langjina and his wife to plant the laurel tree next month
Due to their passion for environmental protection, the two actively play the melody of green ecology with piano keys, guiding more people to participate in green actions and jointly practice social responsibility. Especially as a staunch advocate of environmental protection and public welfare, Lang Lang recommended the Cleer ARC 3 sound arc with master sound quality and zero carbon properties to the world during the torch relay at the 2024 Paris Olympics, conveying the concept of green ecology. For this reason, the Cleer brand has specially hired Lang Lang and Gina to jointly serve as the "Cleer Green Low Carbon Masters" and work together with the two artists on the sustainable development path of "carbon rope" in the green movement.
Chairman Wu Haiquan hires Lang Lang and Gina as' Cleer Green Low Carbon Masters'
Lang Lang delves into the Cleer Acoustic Laboratory to uncover how master sound quality is created?
At the same time, Lang Lang delved into the Cleer Acoustic Laboratory out of curiosity about the sound quality of the Cleer ARC 3 Sound Arc Master. As the parent company of the Cleer brand, Guanxu Electronics has been deeply involved in the field of intelligent acoustics for 27 years. The number of patent applications for smart earphones ranks 7th in the world, following closely behind Apple (5th) and Qualcomm (6th), building a solid technological barrier for the Cleer brand. Relying on the strong strength of Guanxu Electronics, Cleer has become one of the few domestic brands with independent acoustic laboratories. It is reported that Cleer, with its strong research and innovation capabilities, has applied for over 1300 patent certificates, demonstrating its leading position in technological innovation.
Autonomous Acoustic Laboratory, Creating Master Sound Quality
In the Cleer Acoustic Laboratory, Lang Lang was attracted to various precision acoustic instruments used to test and optimize the sound quality of headphones. He learned that every Cleer earphone undergoes a rigorous testing process to ensure that the sound quality meets high standards. The engineers in the laboratory ensure that the headphones can present delicate and rich sound details through precise measurement and calibration. Lang Lang also learned that the reason why Cleer ARC 3 has a master level sound quality is because various complex acoustic parameters were considered from the beginning of the design and advanced audio processing technology was adopted.
Lang Lang experiences Cleer anechoic chamber
Lang Lang unveiled the "Lang Lang Master Tuning Room"
During the visit, Lang Lang gained a deep understanding of the tuning process and technical details behind the Cleer ARC 3 Sound Arc earphones, and personally experienced how to optimize sound quality through subtle adjustments in the laboratory. He also discussed with the sound engineer how to best tune different types of music to ensure that both classical and pop music can achieve the best listening experience. In addition, Lang Lang also unveiled the "Lang Lang Master Mixing Room" specially designed by Cleer for him. Lang Lang said that he never thought a brand could achieve such extreme sound technology. Cleer not only has advanced hardware facilities and R&D capabilities, but also a research and development team full of passion for music. No wonder they can create master level sound quality like Cleer ARC 3 Arc!
Chairman Wu Haiquan and Lang Lang unveiled the "Lang Lang Master Mixing Room"
Lang Langjina appeared in Cleer's live broadcast room, revealing why Cleer can repeatedly create popular products?
If Cleer brand's most stunning achievement is undoubtedly its continuous creation of popular open earphone products. In December 2021, the first open true wireless earphone ARC Sound Arc broke the market pattern with its differentiated advantages and became a phenomenal product in 2022. In 2023, the ARC II audio arc segmentation scene achieved significant improvements in sound quality and intelligent interaction, becoming the best-selling product on the annual long-term chart. The ARC 3 sound arc launched this year has quickly become a star product with master sound quality and high-performance AI function, helping the brand to become the top one in the cumulative turnover list of Tiktok platform commodity list, store list, AV appliance list industry.
Why can Cleer repeatedly create best-selling products? For this reason, Lang Langjina both parachuted into the Cleer live broadcast room to reveal the secret to Cleer's creation of explosive products.
Creating a popular live streaming room with fancy gameplay
It has to be said that the Cleer brand really knows how to play. On the night when Lang Langjina landed in the Cleer live broadcast room, Lang Lang, who usually plays the piano elegantly on stage, also transformed into a "bargain expert" in the live broadcast room. As the global spokesperson for the master sound quality of the Cleer brand, Lang Lang does not focus on the brand, but only wants to benefit his fans. He repeatedly negotiates with the founder of the Cleer brand on live broadcasts for his fans. After four rounds of intense competition, Lang Lang successfully won surprise benefits such as phone cards, pillows, coffee cups, etc. for his fans, making them very satisfied.
Lang Lang bargained with Wu Haiquan, Chairman of the Board, for fans in Cleer Tiktok Live Room
Meanwhile, Gina's performance was also refreshing. During the live broadcast, Lang Lang and Gina played a piano piece together, sweetly "sprinkling sugar" on the audience and fans, recreating the classic scene of the two playing four handed together. They moved the art music hall to the screen of the live broadcast room, allowing more people to feel the charm brought by the melody flowing from their fingertips, as if they were in the concert venue, enjoying an audio-visual feast.
In addition to playing the piano, Gina also showcased her singing skills in the live broadcast room and performed a song called 'So Many People in This World'. Although Gina, whom we are familiar with, always speaks very down-to-earth Northeastern dialect, her singing has truly amazed a large wave of fans! Her tone is pure, emotionally rich, and her voice is gentle yet powerful, as if it can penetrate people's hearts. During Gina's performance, the atmosphere in Cleer's live streaming room reached a climax, with a crowd of over 20000 people at one point. Fans expressed their love for Gina's singing on the barrage.
Creating explosive core with outstanding product strength
In addition to the creative gameplay that brings popularity to the live broadcast room, the fundamental reason why Cleer can create explosive products is also its strong product power.
Just like the protagonist of this Cleer live broadcast - Cleer ARC 3 Sound Arc Open AI Earphones, this is a version customized by Cleer specifically for Lang Lang and Gina. The design inspiration comes from their pianist identities, using two classic colors of piano black and piano white, as if the black and white keys of the piano are extended by the ear. The unique baking paint process not only emphasizes environmentally friendly material selection, but also endows the surface of the headphones with a piano like luster and texture. In addition, the earphones integrate ergonomic principles and adopt a curved and retractable ear hook design. Not only does it have a stylish appearance, but it can also flexibly adjust the length and rotation angle of the ear hook according to different ear sizes. Even standard earphones can bring a customized and comfortable wearing experience.
Customized Cleer ARC 3 Sound Arc Designed by Cleer for the Langjina Couple
On the technical level, this earphone has set multiple "firsts" and firmly occupies the leading position in open earphones. For the first time globally, it has incorporated Dolby sound with head tracking technology, providing users with an unprecedented immersive auditory experience. When you put on these headphones and listen to Lang Lang's piano music, it feels like you are in a private music hall, with Lang Lang playing right in front of you. The master level sound quality surrounds your ears, with every note clear and distinguishable, and every melody moving your heart.
The Cleer ARC 3 Sound Arc is also equipped with the top Qualcomm S5 flagship audio chip currently on the market. It has passed the Snapdragon Sound certification and integrates high-performance audio codecs and signal processors, providing low latency and high fidelity audio transmission, ensuring clear and delicate sound, allowing you to enjoy the ultimate listening experience as if it were live.
In addition, the 16.2mm ultra large dynamic coil unit also provides a richer and fuller sound quality experience for the Cleer ARC 3 sound arc. Coupled with the Cleer DBE 3.0 dynamic bass enhancement technology independently developed by the Cleer Acoustic Laboratory, the sound quality performance of the Cleer ARC 3 sound arc has reached a new height. Whether it is delicate vocals, complex instrument performances, or stunning movie soundtracks, it can present a layered and detailed listening experience. Even Lang Lang stated in the live broadcast that "the main reason for choosing to become the global spokesperson for Cleer earphones is the sound quality. Cleer ARC 3 accurately reproduces music details, making music more spatial and layered, and listening to it feels like being in a live music concert.
Meanwhile, what is most beloved by Lang Lang and Gina is that this earphone also deeply integrates AI chips and algorithms, greatly enhancing the intelligence and convenience of use. For example, when Lang Lang and Gina are talking outdoors, they are often affected by environmental noise, making it difficult to hear the sound of the call clearly. However, AI bidirectional high-definition calls can use AI algorithms to automatically filter out surrounding environmental noise and ensure call quality. Unlike most unidirectional noise cancelling headphones on the market, it provides bidirectional noise cancelling effect, not only allowing the other party to hear your voice clearly, but also allowing you to hear their voice clearly, making calls as clear as face-to-face communication.
Especially the AI comfortable noise reduction function of Cleer ARC 3 makes it a must-have equipment for Lang Lang's travel. In terms of AI comfort and noise reduction, it particularly surprised me. When I wear the Cleer ARC 3 while traveling by plane, high-speed rail, or long-distance bus, the noise emitted by planes, high-speed rail, and other vehicles disappears a lot, and the hearing in my ears is much more comfortable. The sound quality of the headphones is also excellent. In addition, the Cleer brand's pursuit of extraordinary philosophy is consistent with my philosophy, conveying the beauty of music to more people and making music an indispensable part of people's beautiful lives
In addition, the Cleer ARC 3 Sound Arc also implements six core AI functions, including AI voice control, AI motion control, and AI sound environment constant listening. The advanced intelligence has also earned it the authoritative certification of "Cleer ARC 3 Sound Arc Global Open AI Earphone Pioneer" issued by Sullivan, leading open headphones into the AI era.
Touching people's hearts with brand warmth
In addition to its live streaming strategy and product strength, Cleer's brand warmth is also moving. The choice of time for this live streaming event has a special meaning. August 11th is the closing ceremony of the Paris Olympics, and coincidentally, not only has Lang Lang served as a torchbearer for four Olympic Games, but Cleer brand founder Wu Haiquan was also a torchbearer for the 2008 Beijing Olympics. On the day of the closing ceremony of the Olympic Games, the two torchbearers met in the Cleer Tiktok live broadcast room and opened a wonderful dialogue across time and space. Lang Lang and Cleer brand founder Wu Haiquan, with their actions and voices, have passed on the torch of the Olympic spirit to everyone watching the live broadcast. They tell everyone that the Olympic spirit is not only present on the sports field, but also an attitude towards life, a spiritual force that pursues excellence and dares to challenge.
In conveying the Olympic spirit, Master Lang Lang can be described as well intentioned. He not only led by example and participated in Cleer's gold medal challenge during the Olympics, but also creatively guided more people to persist in excellence and surpass themselves by playing the piano in a fancy way. At the same time, a special "gold medal" was awarded to friends who completed the gold medal challenge during the live broadcast. Although these "gold medals" are different from the medals on the Olympic stage, they also shine with a glorious light, symbolizing the efforts and growth shown by the participants in the challenge. They are the best commendation for perseverance and hard work, and also the most powerful interpretation of the Olympic spirit.
While conveying the Olympic spirit, Cleer brand founder Wu Haiquan also deeply understands the motivating effect of music on people. He believes that music is an indispensable part of people's lives and can inspire their fighting spirit. In order to help more children who love music achieve their dreams, Chairman Wu Haiquan plans to donate a portion of the sales revenue from Lang Langjina's Cleer live streaming event on August 11th to the Lang Lang International Music Foundation. This is not only a support for future musicians, but also an encouragement for every child who loves music and pursues their dreams. It makes music no longer just an unattainable art, but a dream that every child can reach. As demonstrated by the collaboration between Lang Lang and Cleer, Cleer is not only creating high-quality acoustic products, but also building a future full of love and hope. Through the combination of music and technology, we believe Cleer will continue to provide users with a superior auditory experience, enjoy master sound quality, and pave the way for the next generation of music dreamers.
Through Lang Lang and Gina's carbon journey with the Cleer brand, we not only witnessed Cleer's relentless pursuit of technological innovation, but also saw how a brand deeply roots its social responsibility in its daily production, integrates the ultimate spirit into every detail of product development, and permeates the brand temperature into every interaction with users. From the birth of zero carbon headphones to the forging of master level sound quality, and to the support for music education, Cleer has demonstrated a brand image that combines technical strength and warmth. Such domestic brands undoubtedly deserve our pride and support.
