2024-10-26 14:13:00
What kind of sparks will be generated when open design encounters noise reduction technology?
In the eyes of many people, "open headphone noise cancellation" seems to be a false proposition. However, the international intelligent acoustics brand Cleer has broken this perception and officially launched its latest masterpiece - Cleer ARC 3 Sound Arc Open AI Earphone Noise Reduction Edition (hereinafter referred to as "Cleer ARC 3 Sound Arc Noise Reduction Edition") on October 25th.
Open end headphones have become the new mainstream
In recent years, with the increasing demand for healthy wearing among consumers and the promotion of technological innovation, open earphones have gradually become the darling of the market. According to online monitoring data from RUNTO Technology, in the first half of 2024, the sales volume of the online market was 42.95 million pairs, accounting for 84% of the total channel sales and 9.4 billion yuan, accounting for 81%.
The explosion of open source (OWS) headphones is the main driving force for the growth of the headphone market. Due to its comfortable and safe wearing design that does not enter or harm the ears, open earphones have become one of the key product lines for major manufacturers to focus on this year and in the future. According to online monitoring data from RUNTO Technology, in the first half of 2024, the market share of open earphones in the online earphone market reached 20.9%, an increase of 12.7 percentage points compared to the same period last year, and sales increased significantly by 165% year-on-year, which is an absolute increase in the overall earphone market. Among them, the sales proportion in the second quarter of 2024 has further expanded, approaching a quarter of the market.
Behind this series of data, it reflects a profound change in consumer demand for headphone products. They are no longer satisfied with the sound insulation effect brought by traditional closed headphones, but pay more attention to the comfort of wearing, the convenience of use, and the interactivity with the surrounding environment. Open end headphones have emerged in response to this market demand.
Compared to traditional closed earphones, open earphones do not directly insert into the ear canal, which can effectively reduce the discomfort and risk of hearing loss that may be caused by long-term wearing, and are widely welcomed by the market. In addition, this design allows users to maintain their perception of the external environment while enjoying music, enhancing security. It not only provides a brand new listening experience, but also brings more possibilities for users to use in various scenarios.
Among numerous open earphone brands, the international intelligent acoustic brand Cleer stands out the most. The Cleer ARC series first generation product launched in December 2021 is one of the first open true wireless earphones launched in China. Once launched, it quickly swept the market with its differentiated selling point of "not entering the ear, not harming the ear, safe and more comfortable", sparking a new "sound" trend of open true wireless earphones in the market. It is worth mentioning that it also broke the situation that the wireless smart headset market followed AirPods at that time, becoming a "blockbuster" electronic product in 2022 at one fell swoop, ranking first in sales of major lists in heavy e-commerce activities such as Tiktok 618, 818, and Double 11, and opening up a new open headset track for the headset industry.
Open earphone curling intensifies: Comfort and sound quality are key factors
Although the open earphone field is still a relatively emerging market, the competition within it has become quite fierce, showing a trend of "involution". In this competitive environment, major brands are focusing on improving the comfort and sound quality of their products in order to attract consumers' attention and win market share.
Comfort, as one of the core advantages of open earphones, has naturally become a goal pursued by major brands. To provide a more comfortable wearing experience, brands have conducted extensive research and optimization in material selection, weight control, and wearing stability. In terms of sound quality, how to reduce external noise interference while ensuring sound quality has become an urgent problem to be solved for open headphones due to their open design. To address the challenge of sound quality, brands have invested a significant amount of research and development resources, continuously optimizing the performance of speaker units, and improving the clarity and detail of sound.
Among them, the most popular is undoubtedly Cleer's ARC series third-generation product, the Cleer ARC 3 Sound Arc Open AI Earphones, launched in 2024. This earphone not only continues the intelligence gene of the previous generation product, but also undergoes comprehensive upgrades in sound quality and comfort.
In terms of sound quality, the Cleer ARC 3 Sound Arc Open AI Earphones have achieved the world's first addition of Dolby sound effects and head tracking technology in open headphones. Dolby sound technology brings users an immersive audio experience, making the sound more three-dimensional and realistic. And head tracking technology can detect users' head movements in real time, automatically adjust the direction of audio output, and ensure that users can always hear the best sound effect. The combination of these two technologies has enabled the Cleer ARC 3 to achieve a master level in sound quality performance.
In terms of comfort, the Cleer ARC 3 tone arc open AI earphones have also put in a lot of effort. Not only does it use zero degree silicone material in the ear hook, which is soft and skin friendly, with good breathability and durability, even if worn for a long time, it will not feel uncomfortable. It also upgrades the unique rotatable and stretchable ear hook design, allowing users to adjust the rotation angle and ear hook length according to their ear size, allowing standard headphones to also have a customized and comfortable wearing experience.
With the intensification of market competition, after Cleer, more and more well-known brands have also entered the market and launched their own open earphone products. The addition of these brands not only brings more choices and opportunities to the market, but also further intensifies the competitive pressure in this field.
Noise reduction as a breakthrough for open earphone curling
While open earphones are constantly evolving in various aspects, technological innovations are constantly emerging, and competition for features is becoming increasingly fierce. However, few brands dare to challenge the field of "noise reduction". Insight into the pain point of the industry, Cleer has taken a different approach in open form, pushing the indicator of "noise reduction" that is close to the real needs of users to the market. When it comes to this "breakthrough", some people even think that talking about noise reduction in open headphones is simply a fantasy. Open headphones, due to their unique shape, require a certain level of noise reduction. However, the gain of the noise reducing microphone is often much larger than that of traditional headphones, which can easily lead to whistling problems. At this point, traditional headphone noise reduction algorithms are powerless, leading to skepticism in the industry about whether open headphones can achieve true noise reduction effects.
So, even in today's frenzy of open headphones, few brands dare to challenge the limitations of open noise cancellation. Just when the public generally believed that open headphones could not achieve noise reduction, Cleer, as one of the earliest brands to enter the field of open headphones, was the first to adopt the high-performance Greenwaves Gap 9 AI chip and made a breakthrough in noise reduction technology for open headphones.
Among them, integrating AI chips into open earphones itself is a major innovation. The Cleer ARC 3 Sound Arc Open AI Earphone Noise Reduction Edition is equipped with the Greenwaves Gap 9 AI chip, which has powerful computing power. Its core is to process sound signals through complex intelligent algorithms, achieving intelligent functions such as AI noise reduction, AI two-way high-definition calling, AI sound environment constant listening, etc. This not only makes the user's listening experience more personalized, but also provides dynamic adjustments according to environmental changes, truly achieving "intelligent listening", making every second of sound fit the current usage context.
Especially the Cleer ARC 3 Sound Arc Denoising Edition, which has achieved a breakthrough in noise reduction function in the field of open earphones, is undoubtedly the most popular focus of this earphone. It is reported that the Cleer ARC 3 Sound Arc Noise Reduction Edition is equipped with an AI chip that can quickly detect and analyze environmental noise in real time at a sampling rate of 768KHz. The noise reduction filter coefficients are dynamically adjusted to ensure that there is no whistling and achieve a noise reduction effect of 15dB.
It is worth mentioning that the noise reduction design of the Cleer ARC 3 Sound Arc Denoising Edition is not aimed at completely isolating external sounds, but focuses on selectively reducing background noise, improving the active noise reduction effect, making music or calls clearer, while users can still perceive the dynamics of the surrounding environment. This design of "noise reduction without sound insulation" allows users to enjoy high-quality audio experience while maintaining attention to the surrounding environment.
Whether commuting in the city, working in the office, or running or cycling outdoors, it can provide users with excellent audio experience and additional sense of security. Users do not need to worry about missing important traffic alerts or other critical sounds while wearing headphones. The Cleer ARC 3 Sound Arc Denoising Edition not only ensures sound quality, but also meets the safety requirements during outdoor activities.
Due to its innovative breakthroughs in AI technology and noise reduction, the Cleer ARC 3 Sound Arc Noise Reduction Edition has been awarded the "Global Open AI Earphone Pioneer" and "Global Open AI Noise Reduction Earphone Pioneer" certifications by Sullivan, which not only recognizes its technological innovation but also affirms its contribution to improving user experience and safety.
In summary, the launch of the Cleer ARC 3 Sound Arc Open AI Earphone Noise Reduction Edition not only solves the pain points of noise control in open headphones, bringing new changes to the open headphone market, but also provides users with more choices and possibilities. The noise reduction version of Cleer ARC 3-tone arc open AI earphone was officially launched on the official account of Tiktok platform on October 25. If you are interested, go to order!
