2024-11-01 16:21:00
On October 28th, US time, if you happen to pass by Times Square in New York and look up at the Nasdaq screen, you will definitely find a very familiar scene - international piano master Lang Lang wearing Cleer ARC 3 tone arc open AI headphones from China.
Domestic products go global: Cleer appears in Times Square, USA
As a world-class advertising landmark, Times Square in New York is known as the "crossroads of the world". Here, the Nasdaq big screen is also known as the "global brand showcase", gathering top brands from around the world. Every year, millions of viewers focus their attention on this, making it a barometer for the brand's entry into the international stage. From Apple to Nike, all brands that can showcase their style here are industry leaders. The debut of the Cleer ARC 3 Sound Arc Open AI Earphones not only enhances Cleer's brand awareness in overseas markets, but also signifies that Chinese intelligent acoustic brands are steadily moving towards the world.
Cleer's products can be showcased on the world's top advertising platforms not only due to the strong support and promotion of local excellent brands by the Shenzhen Technical Supervision Bureau, but also because the leading technological innovation capability and global market layout of its parent company, Shenzhen Guanxu Electronics Co., Ltd. (hereinafter referred to as "Guanxu Electronics"), are the core guarantees for Cleer's overseas expansion. Guanxu Electronics was founded in 1997, focusing on the research and development, manufacturing, and sales of audio and video terminal products such as smart headphones and smart speakers. For 27 years, Guanxu Electronics has accumulated rich technological advantages by deeply cultivating the audio field and adhering to innovation, providing high-quality intelligent acoustic products for global consumers.
With continuous technological investment and innovative spirit, Guanxu Electronics continuously improves its technological strength. As of October 2024, Guanxu Electronics has applied for over 2500 intellectual property rights worldwide, including 660 invention patents and more than 250 authorized invention patents. Its patent applications in the field of smart earphones rank seventh in the world, following closely behind Apple (5th) and Qualcomm (6th). These patents and technological reserves not only establish Guanxu Electronics' leading position in the field of intelligent audio equipment, but also provide strong support for its core competitiveness. It has launched a series of innovative products that meet global market demands, especially in the high-end audio product field such as open headphones and smart speakers. Its technical performance and product strength have been widely recognized by the international market, making it one of the recommended representatives of "going global" high-quality enterprises.
Cleer: Winning global recognition with innovation and excellent quality
As a high-end audio brand under Guanxu Electronics, Cleer has always adhered to the brand philosophy of innovation and excellent quality since its establishment, designing and innovating products with international standards to meet the global demand for intelligent acoustic products. This keen capture of global market demand has earned Cleer numerous authoritative awards worldwide, including over 60 international awards such as the Good Design Award, CES Innovation Award, German Red Dot Design Award, and iF Design Award, establishing its leading position in the field of intelligent acoustics.
In the design of audio devices, Cleer has a precise insight into the high demands of modern consumers for the integration of product aesthetics, texture, and functionality, and has launched multiple globally pioneering audio products with innovative technology and leading design. For example, Cleer's CREXING Heart Moon Sound breaks through the limitations of traditional home theaters by combining a multi-channel intelligent voice control system with 10 acoustic unit technologies, bringing cinema level stunning sound effects. CREXING not only meets users' demand for high-quality home audio, but also sets new technological and aesthetic standards for the home audio and video market.
Another innovative product, MIRAGE Mirage, is a world first with its 7.8-inch AMOLED flexible display and 360 ° sound field design. MIRAGE supports Amazon Alexa voice service, with multiple audio modes such as music, movies, and parties. Combined with a 3.1-channel speaker array and powerful bass effects, it provides users with an immersive cinema experience, achieving a perfect integration of technology and art.
The Cleer ARC 3 Sound Arc Open AI Earphones, which debuted in the United States this time, integrate multiple global innovative technologies and are the world's first headphones to integrate open design and AI technology. The ARC 3 Sound Arc is equipped with a new generation of high-performance AI chips, supporting AI motion control, AI voice control, AI two-way high-definition calling and other functions, accurately responding to consumers' needs for personalization and intelligence. Its Dolby sound effects and head tracking technology can precisely control the details, dynamic range, and spatial positioning of sound, creating a more realistic and detailed sound experience, providing users with a 360 ° immersive master sound quality experience, as if they were in the midst of music or movies.
In addition, while pursuing excellent sound quality and innovative design, Cleer also actively responds to the global trend of sustainable development. The ARC 3 sound arc is produced using low-carbon technology and has obtained international certified carbon reduction certification (VERs), becoming the world's first zero carbon (carbon neutral) headphones produced by a zero carbon factory. This kind of technological and environmental innovation is the key to Cleer's standing out in the global market, responding to the global consumer demand for technological innovation and low-carbon environmental protection with deep AI applications and green innovation.
Cleer brand power has taken root in multiple markets worldwide
In fact, even before its debut at Times Square in the United States, Cleer had already laid a solid foundation in the international market with its strong product strength and market recognition. At present, Cleer has established a complete sales system in multiple countries and regions such as the United States, Europe, and Australia, and has entered many top retail channels around the world, such as Harrods and Selfridges in the UK, making its products popular among luxury consumers in the highly competitive European market. In the United States, Cleer also has flagship counters in multiple cities and has settled in professional electronic audio chain stores such as B&H and Best Buy, providing a convenient experience channel for high-end users in the US market.
At the same time, Cleer has also expanded its huge sales network in China, establishing over 6000 offline experience stores that cover various channels such as trendy product chains, communication chains, bookstores, and audio specialty stores, achieving full coverage in provinces, cities, and autonomous regions across the country. For example, well-known retailers such as Yilan, Machine Age, Kejilai, and Shundian. In 2024, Cleer was also authorized to enter 3692 high-quality Apple APR dealerships in China, becoming the first Chinese domestic headphone brand to enter the Apple APR distribution network, further enhancing Cleer's competitiveness in the domestic market. Nowadays, consumers worldwide can easily experience Cleer's intelligent acoustic products that combine performance and appearance.
Under the development of globalization and new consumer trends, going global is no longer just an optional strategy, but has become a "must answer question" for brand development. Cleer's global sales network layout both internationally and domestically, as well as the global exposure of Times Square, are all manifestations of actively responding to this trend. Looking towards the future, Cleer will continue to embrace the trend of globalization, with technological innovation and sustainable development as the core driving force, continuously promote global layout, and create more intelligent audio products with global competitiveness. At the same time, it will adhere to user needs as the foundation, combine Chinese "smart manufacturing" with "quality manufacturing", and convey the innovative vitality and quality pursuit of Chinese brands to the world.
