2024-12-12 17:59:00
It's time for the annual headphone inventory again! The rising stars in the headphone market in 2024 can be described as a cluster of appearances, with many brands releasing big moves. However, if you have to choose the most recommended and talked about headphones this year, it must be the Cleer ARC 3 Sound Arc Open AI Earphones. This earphone has successfully captured the hearts of the market and users with its three killer features of "open design+AI intelligence+master sound quality". Next, let's talk about why it's so popular and whether it's worth buying!
Comprehensive penetration in the AI era: a new intelligent trend in the headphone field
Let's first take a look at the trend of 2024. If we were to summarize the technological hotspots of 2024 in one word, it would definitely be 'AI'. From the explosion of ChatGPT in 2022 to the widespread adoption of generative AI, AI is reshaping various fields. Especially generative AI, it is not limited to model development, but gradually penetrates into the application side and becomes an innovative driving force for intelligent hardware devices. Almost every field has been swept up by it, and the headphone industry is no exception.
Since 2024, the AI earphone market has experienced a boom, with multiple AI earphones appearing one after another. The application of AI functions mainly focuses on innovative applications such as intelligent interaction, intelligent motion, intelligent voice, and instant translation. Among them, AI earphones represented by ARC 3 sound arc have seen a significant increase in sales. According to data from RUNTO Technology, in August 2024, although AI earphones on Chinese online e-commerce platforms accounted for only 1.4% of total earphone/headset sales, their growth rate was astonishing. Compared with the same period last year, sales increased by 763.3%, nearly 14.5 times. It is predicted that by 2024, the e-commerce market sales of AI earphones in China are expected to exceed 200000 pairs, with a year-on-year growth rate expected to reach 488.7%.
Open end headphones become mainstream: both sales and market heat are high
In addition to the strong rise of AI, the popularity of open headphones has also become another highlight of the headphone industry. Open headphones, due to their unique non in ear wearing method, completely subvert the traditional headphone experience and provide users with a comfortable feeling of zero pressure in the ear canal.
Do you know how popular open headphones are now?
Looking back at Cleer's first open true wireless headphone ARC sound arc launched in 2021, this emerging track is still in its infancy. In just three years, open headphones have grown into a red ocean in the headphone market. According to IDC data, the sales volume of open earphones in the domestic market reached 6.52 million units in 2023, a year-on-year increase of 130.2%. In the first half of 2024, domestic shipments reached 11.84 million units, a year-on-year increase of 303.6%. The appeal of open design is equally significant globally. According to Canalys' report, in the second quarter of 2024, global shipments of true wireless open earphones achieved a year-on-year growth of 116%. This data indicates that more and more consumers are embracing the comfortable experience brought by open headphones.
Cleer ARC 3 Sound Arc: The Perfect Fusion of Two Trendy Trends
In April of this year, a headphone that combines two major trends emerged - Cleer ARC 3 Sound Arc Open AI Earphones. This is the third generation flagship open AI earphone launched by the international intelligent acoustics brand Cleer. It not only upgrades the wearing comfort and sound quality performance comprehensively, but also breaks through tradition with forward-looking AI technology, bringing consumers a new auditory experience.
Integrating AI to reshape the boundaries of open earphone functionality
Although it seems that more and more products in the market are using AI as a gimmick, there are very few that can truly achieve "intelligence". The technical difficulty behind this is not small - the small size of the headphones limits power consumption, performance, heat dissipation, and network connectivity. To integrate AI functions into them and use them smoothly and effectively, it is necessary to overcome numerous obstacles. The successful launch of Cleer ARC 3 provides an important reference for the development of numerous AI earphones.
The Cleer ARC 3 is equipped with the all-new Greenwaves Gap 9 AI chip, which takes AI functionality to new heights with its powerful computing power and low power performance, achieving multiple industry firsts.
As the world's first open AI earphone, ARC 3 Sound Arc realizes six core AI functions including AI voice control, AI motion control, AI sound environment constant listening, AI two-way high-definition calling, etc. These functions not only deepen the intelligent experience, but also accurately apply to three important areas: intelligent interaction, intelligent motion, and intelligent noise reduction, covering the daily usage needs of users and comprehensively upgrading their intelligent experience.
For example, AI voice control and AI somatosensory control allow you to simply nod and shake your head or say quick commands such as "answer phone" or "next song" to complete convenient operations such as answering/hanging up calls, switching songs, etc., completely freeing up your hands. It is super practical for daily learning, office work, and sports commuting.
The most impressive thing is that the Cleer ARC 3 also achieved active noise cancellation for open headphones for the first time - yes, you read it right, open headphones can also reduce noise! You should know that in the industry, active noise cancellation of open headphones has always been regarded as a "fantasy". Without physical sound barriers, achieving noise reduction is simply impossible. But Cleer ARC 3, relying on AI algorithms and Gap 9 chips, broke through technical barriers and achieved a -15dB noise reduction effect. Of course, there is a certain difference between open active noise reduction and traditional closed noise reduction. It is not about completely isolating external sound, but about accurately filtering low-frequency noise in the environment. While retaining the comfort of open noise reduction, it allows your hearing to be more focused and the sound quality to be more immersive.
Dolby sound enhancement: the "top of the line operation" for upgrading sound quality
In terms of sound quality, it has always been Cleer's ace. After all, with the support of its parent company Guanxu Electronics - a powerhouse with 27 years of deep cultivation in the field of intelligent acoustics and over 2700 research and development patents, Cleer is definitely a "professional among professionals" in terms of sound quality.
This time, the Cleer ARC 3 sound arc is a direct "ace", introducing Dolby sound effects and Dolby head tracking technology in collaboration with the Dolby team. As is well known, these two technologies require extremely high hardware requirements, and open headphones have almost doubled the difficulty of implementation due to their "openness" in design. But Cleer ARC 3 Sound Arc, with its strong R&D capabilities, not only successfully implemented this technology, but also optimized it to the extreme: it can perfectly present the unique layering and spatial sense of Dolby sound effects, making you feel as if the sound is surging from all directions, and the layering and spatial sense are overwhelming; Paired with Dolby head tracking technology, the sound field can follow you in real-time as your head swings, making you feel as if you are at a concert. Whether it's listening to music, watching movies, or playing games, this immersive experience can make you feel like you're worth the ticket price.
618 to Double 11: Cleer ARC 3 Sound Arc Becomes a Phenomenon Explosive
To measure the quality of a product, sales volume is the best proof, because a product not only needs to sound strong, but also needs to be recognized by consumers. During 618, ARC 3 sound arc helped the Cleer brand win the top 1 in the cumulative turnover list of three major industries, namely, the commodity list, the store list and the AV appliance list, on the Tiktok platform; During the Double 11 Shopping Festival, Cleer ARC 3 sound arc was selected into Tiktok's "Double 11 Must Buy List" and topped the Tiktok AV appliance list, hot sale list and buy back list for many times, becoming a "phenomenal blockbuster" and completely popular.
If you want to ask why it sells so well? It's simple: "It sounds good and fun, and can be used anytime, anywhere". It's suitable for daily commuting, studying and working, outdoor sports, and audio-visual entertainment, no matter how you use it. Nowadays, aren't people buying headphones just for the experience? Whether you are a novice who is picky about sound quality or a audiophile who pursues functionality, the Cleer ARC 3 sound arc can be played!
Whether it's the two mainstream trends of "AI intelligence" and "open design" in 2024, or breakthroughs in noise reduction and top-level sound quality, every selling point of the Cleer ARC 3 sound arc has stepped on the needs of users. Whether you are a commuter, a sports enthusiast, or a audiophile, it can easily adapt to your living environment. In addition to its high market popularity and user reputation, the Cleer ARC 3 Sound Arc is undoubtedly the "king of popularity" in the headphone industry in 2024, and it is also an open earphone worth experiencing in 2024!
